In recent years, content has become an integral part of B2B digital marketing strategies.
Marketers are hard pressed to publish unique and valuable content consistently. On top of that, once the content is published, it needs to be promoted effectively to reach its target audience.

With all the noise brands and marketing campaigns create on the web, it's getting harder to stand out. Just because you've published a brilliant post for your target audience doesn't mean they're going to find it. The content marketing job doesn't end there.

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